3 Benefits of Using Social Media to Grow Your Brand
Is your business using social media to engage with your target audience, drive consumers to your website, and generate more sales? If not, you’re leaving money on the table.
According to one report, there are 4.8 billion social media users globally. That number accounts for around 60% of the world’s population and around 92% of all internet users. In other words, people who fit your ideal customer profile are on social media. You need to connect with them.
While setting up social media accounts is vital, don’t put the cart before the horse. Ensure you have a professional business website before worrying about social media. One report notes that 71% of businesses had a website in 2023. If you’re part of the 29% that doesn’t have a website, it’s in your best interests to get one. That’ll make your social media strategy more effective.
If you’re on the fence about committing to a social media strategy, you can see three below.
- Find and Attract New Customers
Social media will make it easier to find and attract new customers. Remember that billions of people worldwide are on social media, which means you should seek them where they are. Another reason to incorporate social media into your digital marketing strategy is that you can find people based on various criteria such as age, location, and gender. In other words, social media will help your business find people who fit within your target demographic. You can be more targeted in finding and connecting with consumers who would make ideal customers.
- Drive Traffic to Your Website
Another reason to use social media is to drive traffic to your website. Your website is your company’s virtual storefront. But you need to get people to visit. You can do so by engaging them on social media and encouraging them to go to your website to learn more about your offerings. Social media is a vital tool for companies to generate website traffic and boost their online presence. With the right social media strategy, you can establish relationships with consumers, find new customers, and encourage them to visit your website.
Product ads placed on social media provide an easy way for consumers to access appropriate landing pages on your website.
The good news is social media can help businesses in virtually any segment. So, for instance, if you’re a rental property owner and want to connect with renters in your area, social media can help. You can let prospective renters know about your rental property and it is taken care of by a reputable property management firm. Working with a property manager is a good idea — and such a professional can help you market your rental property.
When seeking a property manager, hire one from where you are. So, if you have a rental unit in Fort Worth, Texas, you need a Fort Worth property manager. A local property manager will know the local market inside out and can help you market vacant units to renters in the community.
- Build Your Brand and Customer Loyalty
You can also build your brand and customer loyalty on social media. Share content people find interesting, relevant, and actionable. That’s the only way they’ll take notice, consume it, comment on it, and even share it with others on social media. You’ll want to engage with people who take the time to post comments or ask questions. When you invest the time to engage with customers and consumers, you’ll both build your brand and relationships that lead to loyalty.
These are three reasons your company should have a social media presence and strategy. Doing so can help you maximize your marketing dollars and connect with your target customers.
