If you want to expand your business, a storefront for eCommerce is a vital part of the equation. It’s a website that allows your customers to make purchases directly from your website. This storefront is in unlike using an external marketplace like Amazon or eBay, where you’d be simply a seller instead of the owner of your store.
Ecommerce design services are a great way to start building an online presence for your business to ensure they see you as the expert in your industry. So, how do you do that? Let’s have a look at the five easy steps to start your marketing process to boost your eCommerce storefront.
Build an Email List
Email is crucial to stay in touch with customers and keep your brand at the top of customers’ minds. You can use it to offer exclusive deals, send content about new products or offers, and get regular customer feedback.
Social Presence
Boosting your social presence is a no-brainer if you want to build brand awareness and increase sales. Promoting your content through social media can drive traffic to your website and help boost SEO.
SEO Optimization
To optimize your store for SEO, start with a keyword. Keywords are what people search for when looking for a product or service. For example, if you’re an online flower shop, your keyword might be “buy flowers online.” It doesn’t matter if the phrase is long or short. It just has to describe what someone would search for when they want to buy flowers.
Once you’ve chosen your keywords, it’s time to choose a firm domain name that reflects those keywords and shows off who you are as a brand (e.g., buyflowersonlinestore.com).
Focus on writing strong title tags and meta descriptions to help readers find your content. We advise that your title tag should include one of these keywords followed by either “shop” or “website.”
In addition, your meta description should ideally be between 160 and 300 characters long, so both Google and your users will reap the most benefit from your content. This method will help searchers discover new products more quickly while improving click-through rates on existing content.
Engaging Content
You need to create content for your business. A blog, newsletter, or podcast will help you connect with potential customers and establish yourself as an authority in your industry. Remember to keep it strictly within your niche and don’t make it too general, and ensure you create engaging content for your potential consumers so that they keep coming back.
Social Platforms
Social platforms are a great way to advertise your business. Here are the reasons why social platforms are number one for eCommerce marketing:
- A great way to reach your customers
- Free or low cost
- A great way to build your brand
- A great way to build your email list
- A great way to build your organic search
It’s essential to market your business no matter what size it is. For many small business owners, marketing means more than just word-of-mouth. They need creative ways to get their name out there in the online market.
