The recent growth in demand for furniture has expanded opportunities for retailers – although it is also a reminder to them that they must act to remain relevant in the ecommerce environment. In the last few years, the customer experience and expectations have changed significantly due to augmented reality for furniture and other innovations, and this has also impacted the level and type of marketing that is required.
As you set your business for growth in the coming months and years, we have several marketing tips that we believe you will need along the way. As you go through these five marketing tips for the furniture ecommerce business, rethink your strategy to take advantage of the opportunities that 2023 and the years to come have to offer.
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Optimize the Social Media
Sometimes, it is challenging to maximize the social media space, given the challenges that come with the platform. The visual representation of the media isn’t the best, for instance, the video size and image resolution can be limiting. However, a furniture ecommerce business can still navigate and maximize the space. For instance, there are ways of making the content appealing to the audience, particularly through the provision of ideas and solutions. I have also seen seemingly small furniture ecommerce businesses grow overnight by collaborating with influencers. It all depends on how creative one is with the media.
Customer Experience Still Wins
It has always been said that the satisfaction level of the customer is as high as the quality of the customer care provided. Furniture businesses that venture into the online platform without a proper strategy for the customer experience may not have the best results. But the differentiator from the best in the business isn’t even that big.
Something as simple as a timely response to queries can make a huge difference in the reviews a business gets and ultimately, the business’s profitability. Consider refining your customer experience through improved response times, acting on bad reviews, using automation features, and speaking the customer’s language, and so on.
Sustainability Wins Customers
In recent years, sustainability has become a strong selling point for online retailers. Initially, the leading selling points were things like versatility and comfort. But now, customers are looking for products that are sustainable or have promoted the concept in one way or another.
Retailers are now looking into ways of appealing to the buyers’ value for sustainable products that benefit both human health and the environment. Again, there are many ways of showing your commitment in this area.
I am talking about a strategy such as packaging in eco-friendly materials or style. Did you know that too much packaging doesn’t appeal to most consumers? We are now seeing online retailers opting for less packaging and even changing the type of packaging materials they use, all to promote sustainability.
Interaction and Visuals
Technology has brought so much transformation in marketing, but not many inventions have been as impactful in the furniture industry as product visualization. The immersive and interactive experience that comes with this technology has brought the online buying experience to life. It’s all thanks to the power of artificial intelligence and supporting technologies.
If there is one sure way of setting your furniture ecommerce business ahead of the competition, it has to be the usage of interaction and visuals for marketing. Forget about the conventional 2D images and embrace the 3D visualization magic. Product visualization and 3D viewer are already on the product pages of industry leaders, so it’s time to get the cue.
Seamless Shopping Experience Matters
It took Kees Smit, the renowned furniture manufacturer, only six years to have a 1600% increase in revenue. What was their secret? They made the shopping experience seamless by implementing an Omnichannel approach.
To equally boost your furniture ecommerce business, consider applying strategies that improve the shopping experience. Kees Smit and other businesses that have succeeded in this respect take offline and online with the same seriousness. They seek to engage with the customers, whether they are offline or online.
Other strategies that make the experience remarkable and enhance marketing include presenting furniture products in the real environment and maintaining a presence (online and offline) even in the off-season.
In Conclusion
Despite the challenges of marketing furniture ecommerce business, it is possible to make sales and expand your business even today. All you need is the right marketing strategy and you will see everything falling in place.
In this article, we have shown how every stage in the buying process matters in revenue growth. Using such tips is what has made the leading furniture retailers continue to thrive even in the wake of stiffening competition.
Are you hoping to rejuvenate your furniture ecommerce business and solve its stagnating revenues? Try out these marketing tips and let us know if they work for you.
