Have you ever wondered how some websites seem to attract more clients than others? You might think that the answer is a secret, but it’s not. These sites are so successful because they have invested time and money into conversion rate optimization strategies. They know what their target audience wants and needs and then build their website around those needs. In this guide, we will go over some of the most effective tricks to help make your website more appealing to your target clientele.
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Add A Video To Your Website
Adding videos to your website can never go wrong. You can add a simple animated gif or an infographic slideshow. These are good ways to convey information that isn’t easily conveyed with text alone, such as how your product works and what it does for the customer. It also captures attention because people love videos.
Create A User-Friendly Site
In Surrey County, many potential clients visit your website. They’re not interested in how well you can code and design a website but what the website offers them for their needs. Ensure that your site’s design is clean and professional looking so that it appeals to these visitors.
Hiring a professional web designer is critical if you are looking to develop something that every client will find interesting. Going for a Surrey-based web designer can work well for convenience. An experienced web designer knows every detail of what is needed to make your website look appealing and unique.
Make Sure You Have A Compelling Call To Action
After going through your website, the first thing your visitor will want to do is “act”. This may mean clicking a link, downloading an ebook, or signing up for a webinar, but it should be something that takes them further down your sales funnel.
You’ll need some call-to-action (CTA) on each page of your website regardless if you are introducing new content or asking visitors to take action. Your call to action should be clear, concise, and compelling. It needs to offer something of value relevant to your industry while motivating the visitor in some way.
Include Testimonials
Testimonials from previous clients are one of the best ways to convince potential customers that your business is worth their time. It also shows that you have happy, satisfied customers who can vouch for your services and products.
Adding a testimonial from another customer on your site will help improve trust among visitors and increase conversion rates in general since people want proof before they’re committed. If you’ve had any reviews or testimonials published elsewhere, such as social media sites like Facebook or Yelp, be sure to embed those too!
Optimize Your Site
Website optimization is vital for many reasons. It can help increase your search engine ranking, improve conversion rates and decrease page load time.
To optimize a site with WordPress is not as complicated as it sounds; there are some tips and tricks you should know about! That being said, optimizing a website will require an increased amount of maintenance if this aspect needs to be updated on the site in the future or new content that has been added periodically.
Content Is Everything
The content of your website is everything. No matter what you’re writing about, if the content isn’t exciting and engaging, then no one will want to read it, visit your site or contact you for a consultation.
So how do we make sure that our websites are filled with blog posts that people care about? Here are some tricks:
- Engage in keyword research discussions on blogs so potential clients can find the information they need without having to search through hundreds of pages
- Use compelling headlines like “How To” or “Tips From A Pro.”
- Create an interactive quiz where readers have fun answering questions and learn something new along the way.
Use Clear Fonts
Although you may want your site to look unique, you want to make sure that the fonts are easy for your visitors to read. Choose an easily readable font and one with a large letter size. Some popular choices include Comic Sans MS, Arial Unicode MS; Lucida Grande (MacFont); Tahoma (Windows).
The general rule is 12 point type or larger. If you have very small-font text on your site, consider making it larger or reworking the design so that there’s more contrast between background and foreground color.
There are several tricks you can use to make your website more appealing for the target clients. Clean up the design and make it user-friendly, include testimonials from previous clients on your site, optimize your site with informative or entertaining content – these are just some tips we’ve told you about today. We hope that you will find this an exciting read.
