When it comes to building your business and your brand you want to make sure that one of the first things you do is get a website set up that can increase the visibility of your business. Sadly, it is no longer as easy as build it and they will come, not in this day and age anyway. So, what can you do? Well the answer is pretty straight forward, hire an SEO expert! If you aren’t sure exactly what that is, don’t worry we’re here to help!
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What Is SEO?
SEO is the acronym for search engine optimisation. Search engine optimisation is the process which increases traffic to your website. SEO isn’t a one size fits all process and it isn’t something that can be achieved overnight. Search engine optimisation is what gets your website listed on the front page of google and if it is done well, your website will rank near the top of the results when your key words relating to your content are searched. You can read in detail at t-ranks.com.
How Does SEO Work?
SEO isn’t a process that can be started and completed in one day. It takes a long time to build an SEO plan and have it realised. The starting point is getting your site ranked initially, this means that you can see where it currently places on Google and Bing. From there you start making changes to key components of the site, such as meta data, key words and types of content. From there the search engine will crawl websites and then rank them in relevance when key words are searched by customers. It is this crawling of the data and ranking that gets your website listed at the top of the page. This why SEO development is an ongoing process that needs to be kept up to date and managed in accordance with the terms of service of any search engines.
Why Should You Hire A Professional?
When it comes SEO, you want to make sure that you are either fully up to date with the latest SEO developments yourself, or you will need to hire a professional. SEO isn’t unique to just google, it runs across all search engines, but each engine has its own system and update that your professional needs to work with in order for your website to rank higher. SEO also takes a long time to learn. It isn’t something that you can start learning in the morning and then have it completed by the afternoon. It is an exceptionally nuanced process that requires the professional to continually learn and develop. SEO is also a full-time job, especially if you are looking to rank number one on google. If you are running a business and then also trying to manage your own online presence you will find that you don’t have time to do either well.
Can SEO Be Done Quickly?
When you hire an SEO expert, you may want to see the results instantly, but this isn’t the case. As we’ve addressed previously, SEO is a process rather than an outcome that can be achieved in one day. It is something that requires constant checking and adaption. Google are known for regularly updating how their search engine works and crawls websites, these updates that they make can be minor and require a small SEO update, or they can be major and require a rework. As SEO is exceptionally labour intensive and requires a lot of skill, it isn’t something that can be done quickly.
Likewise, it is also an aspect of your business that will require management and updates on a regular basis. Search engines aren’t static, they are constantly changing and updating, which means you will need someone who can keep on top of this. This is why it is worth hiring an expert to build your website, as it means that your SEO strategy will be built as your website is being built rather than having to go back later and make adjustments. It is far easier to have a site developed for ranking than having to go back and change fundamental data that you inputted in the first instance.
Wrap Up
When it comes to building a website for your business it is always worth hiring an SEO expert as they can help get your website ranked highly straight off the bat. It is far easier to implement an SEO strategy as you start a fresh website than it is adapting and changing an already established site. Don’t expect your site to rank in the number one position on google straight away as SEO strategies take time to be realised. It may seem expensive to hire an SEO expert to help you, but the payoff is worth it.
